Reverse Mortgage Loans

There’s been a lot of noise over the last few years about the marketing practices of Lenders who offer Reverse Mortgage loans. There is not however a lot of guidance out there about what needs to be an advertisement for a Reverse Mortgage product. We have heard advice such as be sure to make it very clear in your ads that the Reverse Mortgage borrower will still be responsible for paying the property taxes and hazard insurance for the property.

Consumers need to understand how a reverse mortgage loan works and what the risks are with such a loan. Many people who may be considering obtaining a, reverse mortgage loans may not understand how the loans really work. And in many cases, a reverse mortgage loan may not be suitable for all eligible homeowners. In addition, certain mortgage loan originators may be promoting reverse mortgage loans to unsophisticated consumers without really explaining how the product works.

Want to learn about best practices to advertise reverse mortgage loans, visit our companion site, and go to this page: How to Advertise Reverse Mortgage Loans